🧑🤝🧑 UK Customer Segmentation
🧠 Objective Segment customers of a UK-based online gift retailer using transaction data to uncover behavior-driven groups for targeted marketing. 📦 Dataset Transactions from Dec 2010 to Dec 2011 541,909 records, 8 columns Key columns: InvoiceDate, Quantity, UnitPrice, CustomerID, Country 🔍 Methodology Data Wrangling: Removed canceled orders and missing customer IDs Filtered out negative or zero Quantity and UnitPrice Parsed dates into datetime format Feature Engineering: Built RFM features: Recency: Days since last purchase Frequency: Total purchases Monetary: Total amount spent Preprocessing: ...